If you work at Prospect.io

This is our company style guide. It helps us write clear and consistent content across teams and channels. Please use it as a reference when you’re writing for Prospect.io.

This guide goes beyond basic grammar and style points. It’s not traditional in format or content. We break a number of grammar rules for clarity, practicality, or preference.

We’ve divided the guide by topic based on the types of content we publish, so you can reference it as needed or browse in order. The entire guide is searchable, so you can go straight to the item you’re looking for.

If you work at another organization

We invite you to use this guide when writing content for Prospect.io, whether it’s a guest post on our blog, a third-party case study, or something else. If you need clarification about anything, please contact us at [email protected].


Thank you to Mailchimp that open sourced the original version of this guide.